Reference : DM13517

New Business Director - Sponsorship (ON HOLD)

Events, Food & Beverage • London£80,000 per annum plus generous commission and incentives
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The Role

We are delighted to be working with an International Food Festival who are looking for a New Business Director – Sponsorship. You would be responsible for creating and maintaining key commercial relationships, and meeting commercial revenue targets working across their festivals in the UK and across Europe.
Key Responsibilities:
  • Maximize sales by creating new relationships, consistently identifying target brands and generating face-to-face meetings.
  • Create and drive the strategy for all commercial revenues to ensure targets across the portfolio are achieved/exceeded.
  • Work closely with Global Marketing Director & Event Teams to ensure commercial partnerships are developed with a consumer first mind-set, keep in line with event content and all teams understand the partner objectives and how these align with the event.
  • Create, improve and deliver sponsorship presentations using existing templates.
  • Perform contractual negotiations with clients through to signature.
  • Manage the renewal of existing sponsorships.
  • Ensure that all pipeline and deals are reported and up to date on the CRM system working closely with sales operations.
  • Maintain a good knowledge of competitor events and relevant sponsorships.


The Candidate
  • Established experience in sales / events / sponsorship / sales team management.
  • A proven track record in delivering high value sponsorship deals and generating commercial revenue.
  • Excellent knowledge and understanding of brands and how they invest in sponsorship.
  • Excellent knowledge and understanding of the start-to-end sales process.
  • A black book of current up to date brand relationships and knowledge of trends.
  • Experience of face-to-face meetings, presentation creation and proposal writing.
  • Knowledge of lifestyle and entertainment brand landscape.
  • A strong proven leadership abilities both commercial and soft skills are required.
  • Experience managing a team.
  • An understanding of digital media and how it can be commercialised.
  • Experience working across multiple properties.
  • Some knowledge of culinary world / industry ideally but not essential.

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