Reference : TS12730

Communications Director - Leiths School of Food & Wine

Sales & Marketing • West London£60,000 to £65,000 per annum with bonus and benefits
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Leiths Culture
Britain’s best-loved cookery school is looking for an experienced Communications Director to join their busy team. Described as ‘the Oxbridge of the food world’, Leiths Diploma graduates go on to become the movers and shakers of the industry: starting restaurants, becoming food writers and stylists and influencing the food we eat through development roles within retailers and their supply chain. With a busy enthusiast program running alongside, as well as courses in schools and commercial partnerships, the department is now expanding to meet the needs of the business.

This role will suit someone with strong campaign and stakeholder management skills who understands Leiths’ different audience segments in the UK. First and foremost, you will be a foodie with experience of having worked with the Food and Drink industry. You will match creativity with a strategic vision to develop ground-breaking campaigns that grow Leiths’ audience and sales. You will also have proven leadership experience of managing a team and large budgets.

 

Job Description

  • Leading a communications team of three people – a publicist, marketing manager and communications assistant – plus multiple freelancers
  • In close collaboration with the MD and the communications team, devising a marketing and publicity strategy for 2020
  • Marketing all aspects of the Leiths School of Food and Wine business including the professional and amateur course programme, corporate events, Leiths Academy, Leiths List, commercial contracts, online courses, books and merchandise.
  • Overseeing Leiths advertising, PR, social media marketing, SEO, website content, brochures, leaflets and partnerships, to ensure activities are complementary and maintain a consistency of message
  • Conducting market research and monitoring competitor activity
  • Monitoring and evaluating the effectiveness of all marketing campaigns and activities, and reporting to the Board of Directors each month
  • Staying on top of general food trends and feeding into the course planning process
  • Overseeing the marketing budget, and maximising its effectiveness
  • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
  • Event management including open evenings, awards, staff meals, cookery demonstrations and special events
  • Overseeing the production and effective distribution of print and digital materials
  • Building meaningful partnerships and press relationships in collaboration with the publicist
  • Developing and implementing a strategy to attract international professional students

 

This is a full-time position based in West London and reporting into the Managing Director. Starting as soon as possible!

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