• Head of Ecommerce & Digital Trading with 10+ years’ experience across retail, lifestyle, tech and FMCG brands
• Proven owner of end-to-end e-commerce strategy with full P&L responsibility across high-traffic platforms
• Deep expertise across trading, merchandising, digital marketing, UX, content and conversion optimisation
• Data-led operator driving acquisition, retention, pricing and promotional performance
• Experienced in scaling teams and leading multi-brand, omnichannel operations across B2C and B2B