The mission was to build a community-led cult brand, serving a unique menu of delicious burgers and dirty fries – using the best ingredients – at a price that was accessible to all.
Fast forward 5 years and the mission is very much the same… but now 100% plant-based. What excites this business is innovation and doing things differently.
Up until now they have pretty much gotten away by using Instagram, and to be honest, very little other marketing activity. They have gone far, but with multiple openings in new cities planned, they want to take things to the next level.
We are looking for someone with an intense passion for the food industry and with a panoramic view of the digital landscape, a person who can elevate online brand and consistently drive sales.
This is a new role, so you’ll have the opportunity to truly shape it, you’ll have one direct report and be responsible for managing agencies and other partners, and although small right now, your team will grow as the company grows.
You’ll already be a Head of Digital Marketing or have at least 5+ years’ experience in a Digital Marketing Manager role.
A proven track record of delivering digital experiences that drive sales and generate a visible return on investment. You must showcase a high level of hands-on experience across all digital channels and work well cross functionally.
You have the ability to manage your own time and generate strong ideas and results is key! You’ll be someone who tackles everything with drive and energy, with an eager eye on the bottom line.
After toying with becoming an actress, I found my home in hospitality around 22 years ago. I worked as an operator with Tootsies in London. I fell into hospitality recruitment working across branded restaurants, before heading up 5 national recruitment offices. After a 2 year stint in executive search, I went in-house leading recruitment and development functions within Giraffe, LEON and most recently Gail’s. I have known Troika for many years and have always loved the expertise and warmth of all the team, I also have a huge love of food/drink and people…so a perfect combination.
I can be reached on 07463 926196