Head of People

Dessert Cafe


Head of People


Reference: DR14015

The Company

Creams is currently the UK’s leading dessert brand and after significant new investment from Pistachio Holdings and Salonica Maroon has a renewed and ambitious focus on growth, expansion and investment in people.

The brand has embarked on an exciting journey of ‘turbocharged’ growth both in the UK and internationally. Creams has signed its first oversees partner with an agreement to open 22 stores in Egypt.

Creams is seeking a Head of People to create and embed a visionary people agenda and a culture visible in shared values, behaviours and ways of working; a culture that will put people at the heart of the organisations vision and will support the growth and success of the brand.

The Role

The Head of People will define and drive a compelling people strategy that will not only support and enhance performance across the existing estate but will allow the business to deliver its growth ambition.

Responsibilities will include; talent attraction and recruitment, talent management and succession planning, engagement and employee relations.

You’ll build a compelling employer brand and will put Creams on the map as an employer of choice offering excellent opportunities for long term career development.

It will be your responsibility to build a people team with the capability and focus to provide seamless support to the head office function, managed store teams and franchise partners. 

You’ll ensure that the business has a clear and true set of values aligned with the higher level strategic and tactical plans and that these are underpinned with robust policies, procedures and ways of working. 

Leaders at every level will have the capability and tools to inspire, engage, manage and develop their teams.

As the guardian of culture and employer brand and you will ensure that this is protected and nurtured from Board to store level.

The Candidate

The successful Head of People must be accomplished at this level. They will come from a business in growth and will have a strong understanding of the people challenges and opportunities to build a plan and vision that will be aligned to the needs of the business. 

A proven track record in a fast paced, complex environment and the ability to influence a diverse and multi-functional team at all levels is essential. This experience could come from any service led environment.

You’ll have excellent communication skills, a high level of emotional intelligence and will approach your current role with ambition, drive and humility.

You will be close to the business and will understand how the actions of the people team impact the customer facing operations and functions. Your knowledge and understanding here will give you a high level of credibility. 

Experience of large scale change management would be ideal and you will naturally lead with a respectful and empathetic nature.

You will work with a high level of integrity and a professional approach at all times.


Account Director

After 10 years as an operator for businesses including Whitbread, M&B and Travelodge, the move to recruitment was a natural one for me. I’ve always been fascinated by leadership, team dynamics and performance and absolutely love matching great leaders with great businesses.

I feel very lucky to have worked with some of the most awesome businesses across the leisure and hospitality sector. I believe that Team Troika is the best in our space, connected by a genuine values led approach, a collaborative, supportive culture and passion for what we do.

Feel free to call me on 07917 755631

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