Head of Sales & Events

Striking Blank Canvas Venue

Up to £50,000 + 20% Commission


Head of Sales & Events


Reference: DM - 14137

The Company

Our clients are a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

They believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers.

Their history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on their growing portfolio of venues.

They set out to disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

The Role

This purpose-built, 19,994 sq m destination is the largest of its kind in London, offering a striking blank canvas for culture and commerce; it is a unique opportunity for brands and businesses to interact with global and local audiences. The venue boasts a capacity of up to 3,000 people inside the venue and up to a further 7,000 people across the venue’s outdoor showground.

The space hosts a wide variety of events including exhibitions, music, awards, brand events, filming, summer and Christmas parties.

The Head of Sales and Events reports into the Venue Manager and heads up the sales team which consists of two Sales and Event Managers

The Candidate

We are looking for a Head of Sales and Events to inspire and lead the venue sales team. You will be a people person, with bundles of passion and a strong sense of commerciality. It is vital that the busy diary is managed strategically in order to maximise the venue’s profitability and identify gaps. You will be a fantastic negotiator and have confidence in managing high spend clients and complex contracts. Previous experience of managing a venue sales team is a must.

To be successful, you must be able to prioritise, multi-task and work well under pressure. Reporting and budgeting is a key element of this role, so figures must be easily understood and at your fingertips. A broad understanding of the events industry and the London venue market is necessary.

The Head of Sales and Events needs to work collaboratively with the Head of Operations at the venue to ensure a seamless event journey for all clients. You will work closely with the Marketing team by overseeing the budget and planning proactive sales activity around the venue’s buying cycle. Creative ideas are welcomed and encouraged.


Account Director

I’ve had a pretty colourful career pre-Troika – I’ve been a bell boy, a waiter, sold Faberge Eggs and electricity door-to-door, ran an Irish Pub in Uganda, a busy events department in Covent Garden, designed stands for a TV Festival, helped open a members club and ran a little events business of my own.

As a candidate, Troika were my go-to recruiters so there was no other place I wanted to be when I decided on my new career path. I’m delighted to be working with such an amazing team and am passionate about matching the brightest talent to their perfect role.

Feel free to reach out to me on 07375 831706

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