Director of Marketing

The Company

A well-established and robustly backed multi-brand restaurant group, this company is planning to reinvigorate its market-share in the London casual dining scene with a strategic relaunch of its flagship brand. They are also planning to launch a new premium dining concept into the London and international markets. This new Director of Marketing role will join the senior leadership team in delivering these objectives and is an exciting opportunity for a senior hospitality Marketeer to be instrumental in driving positive change and growth ahead.

The Opportunity

Reporting to the Managing Director, the role of the Director of Marketing is to lead all marketing activities from social media and digital campaigns to advertising and creative projects, whilst ensuring that they are operating in line with the Company’s overall strategy and culture.

General

• Work closely with the senior leadership team on operational, strategic, and marketing decisions
• To work alongside the MD, providing input into the brand development programmes, and manage implementation of agreed plan across all channels.
• To develop close links with other departments to ensure synergy across the brands.
• To ensure all brand, marketing, social and digital strategies are supporting the organisation’s vision and strategy.
• To manage PR and creative agencies and any other relevant retained partners.
• To develop and implement a new site openings marketing plan as required.
• To work with operators in developing and delivering site specific and local marketing strategies, supporting local assets and PR activity.
• Responsibility for managing PR and subsequent campaigns both digital and traditional.
• To maximise new media and ensuring that the brands retain their current position within the market and grows into other areas.
• Optimise sales activity (proactive and reactive) as well as effectively auditing and managing CRM platforms and customer data for all brands.
• Undertake as appropriate all market and sales analysis, gap and pricing analytics and menu engineering
• Identify and establish wider strategic partnerships as appropriate to drive brand awareness and create positive brand collaborations.

New Brand and Site Launches (UK and Global)

• To be responsible for the overall execution of new brand and site launches on a project basis.
• Developing the critical path in line with the Marketing strategy.
• Website information is current and in line with the critical path
• Planning and Managing any Press Nights / Events
• PR management including arranging photo shoots where applicable, arranging press reviews, collating PR data from agencies.

People Management

• To manage and motivate the marketing team, managing performance proactively and constructively and identifying and meeting development needs.
• To provide leadership, direction, support and line management to the Brand Content, Marketing/Social Media team members. This will include regular 1:1s and annual reviews to ensure objectives and targets are defined, monitored, and met.
• To actively encourage and support initiatives that promote the retention of the team.
• To recognise and reward great performance.
• To promote clear communication channels and feed information to whole team.
• To support colleagues across the organisation to achieve their goals via the provision of effective marketing coordination and support, including use of external marketing agencies.

Budgets and Finance

• Meet with the MD and appropriate senior team on a monthly basis to review the Marketing spend.
• To set and monitor achievements driven by the marketing budget.
• To monitor and report Return on Investment (ROI).

The Candidate

Skills/Experience/Qualifications

• Marketing degree or similar level education desirable.
• Proven Marketing experience up to senior level.
• Proven Effective risk, budget and project management.
• An Entrepreneurial approach.
• Proven successful marketing initiatives with creative production houses, direct marketing, PR agencies and events.
• Established network within industry (corporate, theatre, concierge, association etc.).
• Strategic thinking and problem-solving abilities.
• Leads by example to promote a positive and professional team environment that fosters trust, integrity and superior performance standards.
• Ability to handle difficult situations successfully.
• Excellent organizational skills.
• Proven Leadership and management skills. 

The Person

• Resilient and adaptable to change in a fast paced environment. 
• Capable of working on multiple projects simultaneously. 
• Strategic and Methodical thinker and well organised. 
• Experience of working as a Head of Marketing or Marketing Director within hospitality with a multi-site business. 
• Experience in bringing new restaurant brands to market successfully
• Ability to manage a small to medium sized team.

Working Requirements

• 5 Day week Monday-Friday
• Office and site based central London
• Some future UK and international travel may be required.