Head of Marketing

Reference: CE14470

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The Company

This founder-led business is making waves in the casual dining sector for its offer of high quality, authentic street food in beautiful surroundings. The brand now requires a Head of Marketing to lead on developing and implementing a creative marketing strategy as it goes through national expansion. Reporting into the Founder, this hybrid role requires you to be at their office in Liverpool three days a week, with the rest of the time at home or in the sites as required.

The Role

The company needs an experienced foodie marketer with experience in developing and implementing a creative strategy through PR, events, brand campaigns and promotions. You will also:

  • Manage a team of two, Communications Manager and Charity Coordinator, and be prepared to recruit and grow your team as the business grows
  • Develop a long-term plan for the evolution of the brand
  • Collaborate effectively with the other teams to ensure the marketing strategy is aligned with the overall business strategy
  • Develop and manage marketing budgets
  • Ensure buy-in from all stakeholders through effective communication with the Senior Leadership Team
  • Coordinate all media contacts and ensure that the company consistently gets exposure and digital coverage

The Candidate

The brand is looking for a marketer who has experience in working in a founder-led business with a strong hospitality marketing background. You will be creative, innovative and agile, with a real passion for staying up to date with new trends in the hospitality sector.

  • Extensive experience of having worked as Head of Marketing or Marketing Manager within a founder led business
  • Experience in delivering a robust and effective marketing strategy
  • Demonstrable track record in delivering strong customer engagement and building audiences across all platforms
  • Strong commercial acumen
  • An excellent communicator and creative thinker, with an ability to use data and intuition to inform all decisions


Account Director

After toying with becoming an actress, I found my home in hospitality around 22 years ago. I worked as an operator with Tootsies in London. I fell into hospitality recruitment working across branded restaurants, before heading up 5 national recruitment offices.

After a 2 year stint in executive search, I went in-house leading recruitment and development functions within Giraffe, LEON and most recently Gail’s. I have known Troika for many years and have always loved the expertise and warmth of all the team, I also have a huge love of food/drink and people…so a perfect combination.

I can be reached on 07463 926196

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