UK Sales Director – National Multi-site Hospitality & Events Business

If you’re a proven sales leader ready to reignite sales performance in one of the UK’s largest multi-site hospitality businesses, this could be your most exciting challenge yet.

With a national remit and a diverse portfolio of venues, we’re seeking someone to bring a fresh perspective, strategic vision, and the energy to inspire teams across the country.

The Company

This is a business built on creating unforgettable experiences. Operating across a diverse portfolio of over 50 venues – from bustling stadia and arenas to elegant cultural landmarks and cutting-edge conference centres – they play a pivotal role in shaping memorable moments for guests across the UK. As the business embarks on a transformation journey, there’s a renewed focus on commercial performance, elevating customer experiences, and driving operational excellence.

With ambitious growth goals and untapped sales potential, they’re seeking a Sales Director to lead a revitalised sales strategy and unlock the next stage of their journey.

The Role

This is a pivotal leadership role with national responsibility, overseeing a team of four heads of departments with wider teams beneath them. Reporting to the Commercial Director, you’ll be tasked with developing and delivering a comprehensive sales strategy to drive revenue across the business’s MICE and hospitality offerings.

Your key responsibilities will include:

• Defining and implementing a group-wide sales strategy.
• Leading and mentoring the sales leadership team to ignite performance.
• Improving enquiry conversion rates and maximising revenue across venues.
• Building and strengthening relationships with key clients and partners.
• Developing future business pipelines while protecting existing client relationships.
• Working in close collaboration with marketing, operations, and other commercial functions.
• Driving a more dynamic, hungry, and results-oriented sales culture.
• Introducing best practices, processes, and innovation into the sales function.

The Person

We’re looking for a driven, commercially astute sales leader who thrives in a dynamic, national role. You’ll need to be equally at home influencing stakeholders at board level as you are inspiring front-line sales teams.

Essential experience and qualities include:

• Significant experience (minimum 15 years) in direct sales, ideally within hotels, venues, or hospitality – with a strong MICE industry network.
• Proven track record in driving sales performance and delivering against targets in multi-site environments.
• Hands-on leader with experience managing and engaging high-performing sales teams.
• Exceptional influencing skills and the ability to align different stakeholders across functions.
• Strategic thinker who can set the vision while remaining close to the detail.
• Experience implementing best practice and innovation in sales environments.
• Understanding of on and offline marketing to drive enquiries and support conversion.
• Excellent communication skills – confident in pitching, negotiating, and representing the business externally.
• Highly organised, analytical, and detail-oriented.
• Flexible, entrepreneurial, and comfortable working independently in a large, complex business.
• Passionate about transforming sales culture and motivating teams.

If you’re ready to take on a national role where you can make a tangible impact – driving performance, inspiring people, and shaping the future of a business – we’d love to hear from you.